May 31, 2006 , Deerfield Beach , FL – BlueTV is pleased to announce the selection of Si gg Switzerland for its innovative, educational television series, Competitive Edge . The company will be featured on a segment about “Exploring the Great Outdoors—Key Products to Enjoying the Outdoors.” It will be aired nationally on the Outdoor Life Network, and regionally on ESPN2 and Fox Sports Net.

For more info on BlueTV, please visit:
www.marketwire.com/mw/release_html_b1?release_id=152954
www.globalhowler.com

SIGG is the global market leader in the manufacturing of aluminum water bottles that are highly functional, stylish and can be taken anywhere. SIGG has won several consumer satisfaction tests, setting a competitive pace for the market.

SIGG bottles are original, often copied but never matched, because behind each bottle is Swiss know-how and pure high-tech. Bottles are extruded from a single piece of aluminum. Since there no seams or welds, SIGGs offer the highest strength & stability with the lowest weight (20% lighter than Lexan plastic bottles). SIGG bottle tops are interchangeable and provide a 100% seal and leak-proof design.

SIGGs come in rich colors and over 100 fashion forward designs created with a solvent-free powder coating. The bottles are even considered a work of art: SIGGs were honored by and inducted into New York 's Museum of Modern Art .

While the outside of a SIGG bottle is beautiful, it's the inside that sets SIGG apart. The special internal lining of the bottles is “guaranteed to be taste-neutral and resistant to fruit acids, soda pop or any consumable beverage.” This proprietary inner lining is unbreakable and does not peel off no matter the wear and tear on the bottle. For those Americans who have encountered the brand while trekking in Europe , the SIGG bottle has acquired cult status.

Environmentally speaking, SIGG bottles make good sense because they are designed to be reusable and are 100% recyclable at the end of their very long lives. Single use, disposable water bottles create millions of tons of unnecessary waste each year. According to the Container Recycling Institute, 86% of plastic water bottles used in the U.S. become garbage or litter. And buried plastic water bottles can take up to 1,000 years to biodegrade.

Yet it all started with a simple water bottle in 1908. Ferdinand Sigg began his aluminum-processing company manufacturing thousands of products including leisure goods and houseware items. The company has been located in Frauenfeld Switzerland since 1916, where it helped pioneer the legendary tradition of Swiss quality. Since 1998, SIGG has concentrated on its core business: premium water bottles that deliver the ultimate drinking experience.

With a highly motivated team of 60 employees, SIGG produces and distributes its products in about 40 countries, with new markets and channels being added all the time. Swiss craftsmanship has always played a key role in the bottle's development: a devotion to precision and the will for unsurpassed-quality manufacturing.

SIGG USA , a subsidiary based in Stamford , CT , manages the sales and marketing for the Swiss brand in America . For more information, call 1800-253-3974 or visit www.sigg.com .

Platinum Television